Following an early career in publishing and marketing, Sofie taught herself programming and business design, and subsequently has spent most of her career building banks, including the first online bank for UBS. She has managed both technology teams, from development to infrastructure delivery for 54 countries for Citi, and business transformation, including whole bank transformation, most recently at Nordea where she supported the whole bank transformation programme as senior strategic advisor.
Having worked for eight major international banks and supported startups, Sofie decided the last thing the world needed was another bank and hence hiveonline was born. Knowing we had strong execution experience but were new to the world of fintechs, we went on the first cohort of the MIT Fintech course, where a peer competition and subsequent team activity refined and confirmed the business concept.
Since launching hiveonline, Sofie has been invited to the World Economic Forum, the G7 and G20 groups in partnership with UNEP, where she is an advisor on fintech applications to sustainable finance, blockchain, indentity and trust. Sofie is also a board advisor to the Stockhom Fintech Hub and to the Stockholm Green Digital Finance initiative, which is working on a number of sustainable fintech applications for Sweden and UNEP. Sofie’s also got a background in research, with a MSc in informatics, and is currently working on her second book, “Let’s Not Build a Bank”.