MMD Ladies and distinguished guests united in purpose
But it’s our customers who make what we do worthwhile, and we were thrilled to be joined by many representative of the MMD (Village Savings and Loans) Groups from Niamey and elsewhere, who joined the audience to hear President Mahamadou Issoufou introduce the project with warm approval, and Madame Aichatou Habibou Oumani Bety (Betty), President of the Council of Regulation of Communications, Minister for the Empowerment of Women and Children Elback Zeinabou Tari Bako join CARE Niger Director Ely Keita and other dignitaries in welcoming the project and describing its many benefits.
It’s thanks to CARE that this huge network of women has been able to establish a foothold in economic empowerment, and e-ARZIKI builds on this strong foundation they have established, expanding the economic opportunities for these formidable women.
This is just the first phase and exponentially greater value will come in Phase 2 and 3, with the introduction of full digital payments across lenders and the wider commercial ecosystem. But Madame Betty and the other distinguished speakers who joined us to lend their support, were eloquent about the value we bring today and in the future, confirming their continued support for executing our vision. We all agree that with the platform, we can enable these women, socially and financially excluded, to grow their businesses and more sustainable communities through the formal reputation, access to finance and induction to using apps that we’re able to give them.
Of course, our network of 800,000 Savings Association women (and some men) also need to share the vision for the app to be adopted and succeed! And the queues of customers at the event, as well as our user response session, confirmed that it meets their needs – although they’re already identifying more features they want from it…