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hiveonline is a finanalist in the Cartier Women’s Initiative

We are very excited to announce that hiveonline, led by CEO Sofie Blakstad, has been selected as a finalist by the Cartier Women’s Initiative Europe 2020.

The Cartier Women’s Initiative is an annual international entrepreneurship program that aims to drive change by empowering women impact entrepreneurs. Founded in 2006, the program is open to women-run and women-owned businesses from any country and sector that aim to have a strong and sustainable social and/or environmental impact.

A couple months ago, the team from Cartier traveled over to Copenhagen to meet hiveonline and hear about our work with community finance in Sub-Saharan Africa and how we are helping Village Savings and Loan Associations and community entrepreneurs grow their businesses and livelihoods with blockchain.

Here is what they wrote and an amazing video by the Cartier team!

hiveonline helps underserved microbusinesses get credit and access markets they couldn’t normally reach by creating a trust history based on facts and business actions.


Picture a place with little infrastructure and hardly any digital currency. To lend the equivalent of $40US to a microbusiness, a creditor would have to send a truck full of coins and bills bumping over muddy, rutted tracks for hours, accompanied by armed guards.

No traditional lender would do this, which explains why many African microbusinesses cannot obtain the money they need to grow. Even if loans are available, they carry excessive interest rates because of tricky logistics and high default risk.

In Niger, microbusinesses represent a huge percentage of commerce. These mostly rural, often women-owned businesses manufacture everything from anti-malarial creams to woven goods and rely on Village Savings and Loan Associations (VLSAs) for saving and borrowing. VSLAs usually consist of ten to 25 self-selected members who contribute to a fund that lends to individual members so they can grow their businesses. These “saving circles” can fund small projects, but microbusinesses operating outside the conventional monetary structure can’t obtain money from traditional lenders for larger initiatives. Economic trust measures like credit scores and borrowing history—critical factors for assessing loan suitability—simply don’t exist outside the formal financial system.

I’ve been able to use an outsider’s vision of how finance and economics work. The productivity of most African countries is not measured in GDP.


Sofie Blakstad’s 25-plus years of experience with international financial institutions gave her insight into the barriers that microenterprises face when seeking capital. She incorporated hiveonline in 2016 to address these barriers. The company began by serving Danish businesses, but Sofie knew there was a greater need in Africa and soon pivoted to focus on Niger. Her background in programming, technology infrastructure, and banking enabled her to see how blockchain technology could be used to validate actions that build trust.

hiveonline digitizes the cash and the entrepreneur’s identity, giving small borrowers a way to prove themselves trustworthy. The blockchain-based hiveonline app includes an offline mode, runs on any phone with a browser, and measures micro transactions. Every VSLA activity—such as making a small payment or attending a meeting—earns trust that can be documented to demonstrate the entrepreneur’s reliability to a traditional lender. The trust-building runs in reverse, as well; lenders also are scored on reliability and treatment of customers.


According to Sofie, sub-Saharan Africa today is home to about 100 million microbusinesses, with substantial growth projected over the next thirty years. The World Bank estimates that 350 million microbusinesses in developing countries currently have no access to banking. By accessing formal lending, businesses can grow beyond subsistence level and contribute public goods such as renewable energy, infrastructure, and education to their communities. The opportunity for hiveonline to effect change, based simply on the demographics, is enormous.

The impact on individuals is profound as well. A typical user of hiveonline’s app in Niger is a woman who has attended only a year of school and can’t read or write, has never used technology, has no access to electricity or running water, and yet supports five to 15 family members by selling goods locally. “When I have talked to these women,” Sofie says, “they have said ‘we want to sell to you!’ meaning they would love to trade internationally or in other parts of Africa. Using our platform, they have access to capital that would allow them to do that.”


hiveonline is extending its reach by partnering with non-governmental organizations (NGOs). “Trust in banks is low everywhere, but especially in Africa,” Sofie says. Working with NGOs helps hiveonline reach new markets and enhances the all-important trust factor. The company is also expanding the application’s capabilities to hook into other e-commerce systems.

Today, hiveonline supports unbanked women micro-entrepreneurs in Niger who live on less than two dollars a day. The goal is to expand to more countries, focusing on Africa because it’s both the fastest growing and the poorest continent. “Currently, about 20 other NGOs want to work with our software to digitize community savings groups,” Sofie says. “We’re starting projects in Mozambique and other African countries, but our longer term vision is to bring the African community finance approach back to Europe.”

See the article on the official Cartier Website and check out the other inspiriting female finalist: